Look, we're not saying completely stop drinking coffee, we're just saying replace the odd 1 or 2 daily for a cleaner, healthier and better alternative - your mind and body will thank you.
And here's why...
No caffeine spikes.
It's no secret that coffee gives you that strong energy boost to help you through a slump. However, sometimes it can prevent you from getting much done because of that 'wired' feeling. Your mind starts to wander, and ultimately makes us spend a lot of time on unproductive tasks.
Well, the caffeine in coffee is just dumped straight into your system all at once, and only lasts for about 1-2 hours. This may lead to caffeine side effects such as the 'jitters', headaches, mood plummets and lastly a crash.
Unlike coffee, matcha provides a less jittery energy boost, as the caffeine is slowly released in your system for up to 6 hours, and not instantly. This enables the mind and body to stay energised for a longer period without suffering the consequences of caffeine.
This is due to matcha's high concentration of flavonoids and amino acids (in particular L-theanine), which increases alpha-brain wave activity and produces relaxing effects by raising serotonin, GABA and dopamine levels, giving users a 'zen' state of mind.
No caffeine dependence.
The increased energy levels of caffeine from coffee are only temporary. Once the caffeine starts to wear off, the body will feel more tired than before. This is because to sustain the productivity rate, the body craves more caffeine at once.
Studies have shown that a sudden increase in caffeine creates havoc to the state of mind and can cause you to experience 'the jitters' and nervousness.
In comparison, matcha only has a third of the caffeine content in contrast to coffee. You don't need a tonne of caffeine to stay energised and become more productive.
Better concentration & focus.
Matcha helps you to concentrate better and improve your mood. This is because of the high concentration of L-theanine.
L-theanine has been shown to benefit patients diagnosed with anxiety by increasing levels of dopamine and GABA in the brain. In fact, one 2008 study published in the Asia Pacific Journal of Clinical Nutrition, researchers found that L-theanine has a significant effect on the general state of mental alertness and arousal.
This is a vast contrast to the feeling of nervousness and the 'jitters' that is caused by the high caffeine levels from coffee or energy drinks.
The unique balance of polyphenols, flavonoids, phytonutrients, antioxidants and amino acids in matcha will ensure you're focusing on productive tasks, and not having that 'wired' feeling causing you to become unproductive.
Immune system support.
Our matcha is shade-grown for up to 25 days to boost chloropyll content. This is important because chloropyll is an effective detoxifier that helps rid the body of unwanted toxins, heavy metals and impurities.
Furthermore, matcha also has a vast array of nutrients such as calcium, protein, iron, vitamins A and C. The combination of these nutrients and cholorpyll help with immune system support, and ensure its normal functionality.
Lastly, matcha has some of the most powerful antioxidants the world has known, catechins and polyphenols - which aren’t found in other foods. These help protect cells, DNA and other molecules in the body from damaging free-radicals and, therefore, helps reduce the risk of many diseases such as heart disease and stroke.
Healthy weight management.
According to research published in the American Journal of Nutrition, matcha has been shown to increase thermogenesis (the rate at which our bodies burn calories) from 8-10% to 35-43%.
Matcha can also boost metabolism and may increase fat burning by up to 17% without raising blood pressure or heart rate. A 2005 study in the American Journal of Clinical Nutrition found that participants who drank catechin-rich green tea daily dropped almost twice as much weight in 12 weeks as participants who didn't. They also found that the catechins are associated with reduced BMI and waist circumference.
Coffee intake has been associated with bad skin conditions due to the heightened response of stress hormones such as cortisol, caused by spikes of caffeine being dumped in your system instantly.
The catechins in matcha help protect against free radicals that cause sun damage, age spots, dry skin, and yes, wrinkles. This helps to prevent signs of ageing, and also provides the skin with a radiant glow.
Due to the amazing anti-inflammatory properties of EGCG found in matcha, it also helps treat rosacea and even acne by reducing redness. In a study published by the Medical College of Georgia, the EGCG found in green tea rejuvenated surface skin cells that would otherwise die.
Make the switch today, and enjoy a cleaner, healthier and better alternative.